Dairy Farmers of Canada: Canadian Cheese

Canadian cheese is amazing. But many consumers see European cheese as more authentic, and of higher quality. And with the Canadian government opening the doors to more imported cheese, we knew we had to set the record straight. Our campaign used Canadian communities that had European counterparts like Paris and Holland – to establish the greatness of Canadian-made cheese. Billboards featured various cheeseboards designed to reflect each province and their unique characteristics.