Miele: IDS Showhaus

With the Interior Design Show approaching, Miele asked us to help create them design a showroom for their products. We took it a step further, and created the Miele Showhaus – a live improv theatre that showcased Miele’s products, from vacuum cleaners to steam cleaners, to kitchen appliances, and more. Shows were held every hour, drawing crowds to the showroom floor. We completed the experience with gourmet popcorn, made of course, on a Miele stovetop.