Toronto Zoo: Polar Bear Exhibit
Client: “So let me get this straight… We’re going to advertise the polar bears by not showing them?” Me: “That’s correct.” Client: “Brilliant.” That’s a totally fabricated conversation about how we pitched a campaign for one of the biggest draws to the Toronto Zoo. The polar bears are fun and fascinating to watch at the zoo. But in their natural habitat, they’re a little harder to see and appreciate, thanks to their white-on-white camouflage. Our campaign played on this with everything from TV spots to banner ads, and even a printed colouring book and puzzle that we sold at the zoo’s souvenir shops.
“Seasick” – TV :30
“Breath” – TV :30
“Blubber” – TV :30
Digital Display
